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Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch

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    HF5823
    .B387 2001
     
    1013931 (Shelf),BOK
    Belch, George E.

         Advertising and Promotion : An Integrated Marketing Communications Perspective. - Boston , 2001.

         xx, 795 pages : colour illustrations ; 28 cm The McGraw-Hill/Irwin series in marketing.

         ISBN 0072314451
         .-ISBN 9780071180269
         .-ISBN 0071180265.
         
          1. Advertising 2. Communication in marketing 3. Sales promotion.I. Belch, Michael A. II. Title III. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1013931ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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