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UNDERSTANDING MICHAEL PORTER : The Essential Guide to Competition and Strategy / Joan Magretta

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    HD41
    .P6776 2012
     
    1013907 (Shelf),BOK
    Magretta, Joan

         UNDERSTANDING MICHAEL PORTER : The Essential Guide to Competition and Strategy. - Boston, Massachusetts , 2012.

         x, 236 pages : illustrations ; 24 cm.
         Competition: the right mind-set -- The five forces: competing for profits -- Competitive advantage: the value chain and your P&L -- Creating value: the core -- Trade-offs: the linchpin -- Fit: the amplifier -- Continuity: the enabler -- Epilogue: a short list of implications.

         ISBN 9781422160596.
         
         1. Porter, Michael E., - 1947- 2. Competetition 3. Strategic planning 4. Management.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1013907ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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