UNDERSTANDING MICHAEL PORTER : The Essential Guide to Competition and Strategy / Joan Magretta
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| | | | UNDERSTANDING MICHAEL PORTER : The Essential Guide to Competition and Strategy. - Boston, Massachusetts , 2012. | x, 236 pages : illustrations ; 24 cm. | Competition: the right mind-set -- The five forces: competing for profits -- Competitive advantage: the value chain and your P&L -- Creating value: the core -- Trade-offs: the linchpin -- Fit: the amplifier -- Continuity: the enabler -- Epilogue: a short list of implications. | ISBN 9781422160596. | | 1. Porter, Michael E., - 1947- 2. Competetition 3. Strategic planning 4. Management.I. Title | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 1013907 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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