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CREATING BRAND LOYALTY : The Management of Power Positioning and Really Great Advertising / Richard D. Czerniawski, Michael W. Maloney

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    HF6161.B4
    C94 1999
     
    1013865 (Shelf),BOK
    Czerniawski, Richard D.

         CREATING BRAND LOYALTY : The Management of Power Positioning and Really Great Advertising.

         xxi, 298 pages : illustrations ; 23 cm.
         Includes index.

         ISBN 0814405010.
         
          1. Advertising - Brand name products 2. Brand loyalty.I. Maloney, Michael W. II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1013865ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKret

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