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MARKETING CHANNELS : INFOMERCIALS AND THE FUTURE OF TELEVISED MARKETING / Craig Robert Evans

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  • MARC

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    HF6146.T42
    E974 1994
     
    1013804 (Shelf),BOK
    Evans, Craig Robert , author

         MARKETING CHANNELS : INFOMERCIALS AND THE FUTURE OF TELEVISED MARKETING.

         xxv, 308 pages : illustrations ; 24 cm.
         includes index.

         ISBN 0130751510.
         
          1. Television advertising 2. Advertising - Television programs 3. Marketing channels.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1013804ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKret

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