Strategic marketing : a European approach / Jean-Jacques Lambin
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| | | Lambin, Jean-Jacques , 1933- |
| Strategic marketing : a European approach. - London , 1993. | xv, 539 p. : ill. ; 24 cm McGraw-Hill marketing for professionals series. | Translation of: Le marketing stategique. | ISBN 0077077954. | | 1. Marketing - Europe - Management.I. Title II. Series | | Library : UiTM Shah Alam; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 349414 | Shelf | | PERPUSTAKAAN UNDANG-UNDANG TAR(PUU) | BOOK | ret | 355194 | Withdrawn | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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