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Managing Customer Experience and Relationships : A Strategic Framework / Don Peppers, Martha Rogers

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  • MARC

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    HF5415.5
    .P458 2017
     
    1010116 (Shelf),BOK
    Peppers, Don.

         Managing Customer Experience and Relationships : A Strategic Framework.

         xxiii, 585 pages ; 23 cm.
         Includes index.

         ISBN 9781119236252.
         
          1. Customer relations - Marketing 2. Consumers' preferences - Marketing 3. Relationship marketing 4. Customer relations - Management 5. Information storage and retrieval.I. Rogers, Martha,1952- II. Title
         Control No. : 21938
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1010116ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKslr
    1010117ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKOSs
    1010118ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKOSs

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