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Social media in the marketing context : a state of the art analysis and future directions / Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade

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    HM742
    .P586 2017
     
    1015510 (Shelf),BOK
    Plume, Cherniece J.

         Social media in the marketing context : a state of the art analysis and future directions.

         xix, 162 pages : illustratation ; 23 cm.

         ISBN 9780081017548.
         
         1. Social media 2. Marketing.I. Dwivedi, Yogesh Kumar II. Slade, Emma L. III. Title
         Control No. : 21142
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1015510ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)

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