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Qualitative market research : a practitioner's and buyer's guide / Wendy Gordon and Roy Langmaid with illustrations by Christopher Mills

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  • MARC

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    HF5415.2
    .G564 1988
     
    376629 (Shelf),BOK
    Gordon, Wendey , 1943-

         Qualitative market research : a practitioner's and buyer's guide. - Aldershot , 1988 (1995 printing).

         xiii, 262 p. : ill. ; 26 cm.
         Includes index.

         ISBN 056605115X.
         
         1. Marketing research.I. Laingmaid, Roy,1946- II. Title
         Library : UiTM Shah Alam; UITM Sarawak; UITM Sabah; UITM Kelantan; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    376629ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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