Relationship marketing : bringing quality, customer service and marketing together / Martin Christopher, Adrian Payne and David Ballantyne
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| | | | Relationship marketing : bringing quality, customer service and marketing together. - Oxford , 1993. | viii, 204 p. : ill. ; 24 cm The marketing series. | "Published in association with the Chartered Institute of Marketing. | ISBN 0750609788. | | 1. Customer services 2. Quality control 3. Marketing.I. Payne, Adrian II. Ballantyne, David III. Chartered Institute of Marketing. IV. Title V. Series | | Library : UiTM Shah Alam; UITM Perlis; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 362000 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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