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Consumer behavior and marketing strategy / by J. Paul Peter, Jerry C. Olson

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  • MARC

  •  
    HF5415.3
    .P468 1990
     
    14305NC (Withdrawn),BOK
    Peter, J. Paul

         Consumer behavior and marketing strategy. - Homewood, IL , 1990.

         608p. : ill (The Irwin series in marketing).

         ISBN 0256079617.
         
         1. Marketing 2. Consumer behavior.I. Title II. Series
         Library : UiTM Shah Alam; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    14305NCWithdrawnPERPUSTAKAAN INTEC(S17)BOOKRAK TERBUKA (OPEN SHELVES)
    JO40788ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKret

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