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Metatheory and consumer research / [by] Gerald Zaltman, Christian R. A. Pinson [and] Reinhard Angelmar

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  • MARC

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    HF5415.3
    .Z3 1973
     
    76789 (Shelf),BOK
    Zaltman, Gerald

         Metatheory and consumer research. - New York , [1973].

         xiv, 226 p. : illus. ; 24 cm Editors' series in marketing.

         ISBN 003091566X.
         
         1. Metatheory 2. Consumer behavior.I. Pinson, Christian R. A. II. Angelmar, Reinhard III. Title IV. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    76789ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    207966ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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