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The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge / Thomas L. Harris

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  • MARC

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    HD59
    .H276 1993
     
    356424 (Withdrawn),BOK
    Harris, Thomas L , 1931-

         The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge. - New York , 1993.

         xiv, 306 p. : ill. ; 24 cm.

         ISBN 0471579629.
         
         1. Marketing - Management 2. Public relations - Corporations 3. Corporate sponsorship.I. Kotler, Philip II. Title
         Library : UiTM Shah Alam; UITM Sarawak
    Accn No.Item StatusAdd IdLocationSMDItem Category
    356424WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    358657ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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