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Arts Marketing / Finola Karrigan, Peter Fraser, Mustafa ̈Özbilgin

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  • MARC

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    NX634
    .F73 2016
     
    1014620 (Shelf),BOK
    Arts Marketing.

         x, 223 pages : illustrations ; 26 cm.
         Bibliographical notesIntroduction (Finola Kerrigan, Peter Fraser, and Mustafa Ozbilgin)The marketing of popular music (Daragh O'Reilly)Marketing in the film industry (Finola Kerrigan)The marketing of theatre (Iain Fraser)The marketing of opera (Peter Fraser)Marketing and jazz (Dorothea Noble)The theory and practice of visual arts marketing (Ian Fillis)Museum marketing: understanding different types of audiences (Ruth Rentschler)Societal arts marketing: a multi-sectoral, inter-disciplinary and international perspective (Nil Navaie and Elif Shafak)Key issues in arts marketing (Peter Fraser, Finola Kerrigan, and Mustafa Ozbilgin)ReferencesIndex.

         ISBN 9781138144880.
         
         1. Arts - Marketing.I. Kerrigan, Finola II. Özbilgin, Mustafa III. Title
         Control No. : 18998;22518
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1014620ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)
    1022439ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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