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Great print advertising : creative approaches, strategies, and tactics / Tony Antin

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    HF5825
    .A58 1993
     
    358712 (Shelf),BOK
    Antin, Tony , 1923-

         Great print advertising : creative approaches, strategies, and tactics. - New York , 1993.

         vi, 247 p. : ill. ; 26 cm.
         Includes index.

         ISBN 0471557137.
         
         1. Advertising, Magazine 2. Advertising copy 3. Advertising layout and typography.I. Title
         Library : UiTM Shah Alam; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    358712ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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