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The focus group : a strategic guide to organizing, conducting and analyzing the focus group interview / Jane Farley Templeton

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    HF5415.2
    .F37 1994
     
    367218 (Issued),BOK
    Templeton, Jane Farley

         The focus group : a strategic guide to organizing, conducting and analyzing the focus group interview. - Chicago, Illinois , 1994.

         xiv, 308 p. : ill. ; 23 cm.

         ISBN 1557385300.
         
         1. Focused group interviewing 2. Interviewing in marketing research.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    367218IssuedPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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