business essentials / Ronald J. Ebert, Ricky W. Griffin
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| | | | | | business essentials. | | 692 pages : illustrations (black and white, and colour), maps (colour) ; 28 cm. | | Part 1: The Contemporary Business World1. The U.S. Business Environment 2. Understanding Business Ethics and Social Responsibility 3. Entrepreneurship, New Ventures, and Business Ownership 4. Understanding the Global Context of Business Part 2: Managing the Business5. Managing the Business 6. Organizing the Business 7. Operations Management and Quality Part 3: People in Organizations8. Employee Behavior and Motivation 9. Leadership and Decision Making 10. Human Resource Management and Labor Relations Part 4: Principles of Marketing: Building Relationships with Customers for Competitive Advantage11. Marketing Processes and Consumer Behavior 12. Developing and Pricing Products 13. Distributing and Promoting Products Part 5: Managing Information for Better Business Decisions14. Information Technology (IT) for Business15. The Role of Accountants and Accounting Information Part 6: The Financial System and Issues in Financial Management16. Understanding Money and the Role of Banking17. Managing Business Finances AppendicesAppendix I: Risk Management Appendix II: The Legal Context of BusinessAppendix III: Managing Your Personal FinancesAppendix IV: Unions and Labor Management GlossaryIndex. | | ISBN 1292152249 | | .-ISBN 9781292152240. | | | | 1. Entrepreneurship 2. Business enterprises 3. Industrial management.I. Griffin, Ricky W. II. Title | | | Library : UiTM Shah Alam; UITM Perak |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 1004433 | Shelf | | PERPUSTAKAAN INTEC(S17) | BOOK | slr | | 1004434 | Shelf | | PERPUSTAKAAN INTEC(S17) | BOOK | OSs |
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