CREATIVE STRATEGIES : IDEA MANAGEMENT FOR MARKETING, ADVERTISING, MEDIA AND DESIGN / MARIO PRICKEN ; [translated from the German by David H. Wilson]
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| | | | CREATIVE STRATEGIES : IDEA MANAGEMENT FOR MARKETING, ADVERTISING, MEDIA AND DESIGN. | 311 pages : illustrations (chiefly colour) ; 27 cm. | Originally published in Germany as Clou: Strategisches Ideenmanagement in Marketing, Werbung, Medien und Design by Verlag Hermann Schmidt Mainz in 2009. | ISBN 9780500515402 | .-ISBN 0500515409. | | 1. Advertising campaigns 2. Creativity in advertising.I. Title | Control No. : 17198 | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 1016271 | Shelf | | PERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS) | BOOK | slr | 1016272 | Shelf | | PERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS) | BOOK | OSs |
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