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CREATIVE STRATEGIES : IDEA MANAGEMENT FOR MARKETING, ADVERTISING, MEDIA AND DESIGN / MARIO PRICKEN ; [translated from the German by David H. Wilson]

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    HF5823
    .P73513 2010
     
    1016271 (Shelf),BOK
    Pricken, Mario

         CREATIVE STRATEGIES : IDEA MANAGEMENT FOR MARKETING, ADVERTISING, MEDIA AND DESIGN.

         311 pages : illustrations (chiefly colour) ; 27 cm.
         Originally published in Germany as Clou: Strategisches Ideenmanagement in Marketing, Werbung, Medien und Design by Verlag Hermann Schmidt Mainz in 2009.

         ISBN 9780500515402
         .-ISBN 0500515409.
         
         1. Advertising campaigns 2. Creativity in advertising.I. Title
         Control No. : 17198
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1016271ShelfPERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS)BOOKslr
    1016272ShelfPERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS)BOOKOSs

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