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Beyond branding : how savvy marketers build brand equity to create products and open new markets / Joe Marconi

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  • MARC

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    HD69.B7
    .M37 1994
     
    1003112 (Shelf),BOK
    Gifted By-DNON (1003112)
    Marconi, Joe

         Beyond branding : how savvy marketers build brand equity to create products and open new markets.

         xvi, 213 pages : illustrations ; 22cm.

         ISBN 9781557384287.
         
         1. Product management 2. Brand choice 3. Brand name products.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1003112ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKRAK TERBUKA (OPEN SHELVES)

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