Selling to a segmented market : the lifestyle approach / Chester A. Swenson
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| | | | Selling to a segmented market : the lifestyle approach. - Lincolnwood, Ill., USA , 1992. | xix, 177 p. ; 23 cm. | Originally published: New York : Quorum Books, c1990. | ISBN 0844234591. | | 1. Consumer behavior - United States 2. Market segmentation - United States 3. Consumers' preferences - United States.I. Title | | Library : UiTM Shah Alam; UITM Pahang; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 352481 | Withdrawn | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 362167 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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