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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer, Mary F. Mobley

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    HF5415.3
    .B323 1993
     
    352488 (Shelf),BOK
    Bearden, William O. , 1945-

         Handbook of marketing scales : multi-item measures for marketing and consumer behavior research. - Newbury Park, Calif. , 1993.

         xii, 352 p. ; 29 cm.
         "Published in cooperation with the Association for Consumer Research.".

         ISBN 0803951558.
         
         1. Marketing research 2. Consumer behavior - Research.I. Netemeyer, Richard G. - 1956- II. Mobley, Mary F III. Title
         Library : UiTM Shah Alam; UITM Perlis
    Accn No.Item StatusAdd IdLocationSMDItem Category
    352488ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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