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The marketing sourcebook for small business / Jeffrey P. Davidson

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    HF5415
    .D3475 1989
     
    342522 (Shelf),BOK
    Davidson, Jeffrey P

         The marketing sourcebook for small business. - New York , 1989.

         xxv, 325 p. : ill. ; 25 cm.
         Includes index.
         Positioning, marketing, and the 1990s -- You are what you project-- the age of image -- Redefining your business -- Precision targeting -- Advertising for position -- Public relations and promotion for positioning -- Location and positioning -- The.

         ISBN 0471615129.
         
         1. Public relations - Handbooks, manuals, etc 2. Marketing - Handbooks, manuals, etc.I. Title
         Library : UiTM Shah Alam; UITM Sarawak
    Accn No.Item StatusAdd IdLocationSMDItem Category
    342522ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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