The marketing sourcebook for small business / Jeffrey P. Davidson
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| | | | The marketing sourcebook for small business. - New York , 1989. | xxv, 325 p. : ill. ; 25 cm. | Includes index. | Positioning, marketing, and the 1990s -- You are what you project-- the age of image -- Redefining your business -- Precision targeting -- Advertising for position -- Public relations and promotion for positioning -- Location and positioning -- The. | ISBN 0471615129. | | 1. Public relations - Handbooks, manuals, etc 2. Marketing - Handbooks, manuals, etc.I. Title | | Library : UiTM Shah Alam; UITM Sarawak |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 342522 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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