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Why they buy : American consumers inside and out / Robert B. Settle, Pamela L. Alreck

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    HC110.C6
    S48 1989
     
    342529 (Shelf),BOK
    Settle, Robert B

         Why they buy : American consumers inside and out. - New York , 1989.

         xiv, 351 p. ; 24 cm.
         Includes index.

         ISBN 0471621277.
         
         1. Brand choice - United States 2. Consumers' preferences - United States 3. Consumers - United States.I. Alreck, Pamela L II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    342529ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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