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The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge / Thomas L. Harris ; foreword by Philip Kotler

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    HD59
    .H276 1991
     
    347991 (Shelf),BOK
    Harris, Thomas L. , 1931-

         The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge. - New York , 1991.

         xiv, 306 p. : ill. ; 24 cm Wiley series on business strategy.

         ISBN 0471618853.
         
         1. Marketing - Management 2. Corporate sponsorship 3. Public relations - Corporations.I. Title II. Series
         Library : UiTM Shah Alam; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    347991ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    89979MUShelfPERPUSTAKAAN INTEC(S17)BOOKRAK TERBUKA (OPEN SHELVES)

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