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Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising / Marieke K. de Mooij, with Warren J. Keegan

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  • MARC

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    HF5823
    .M48 1991
     
    330922 (Shelf),BOK
    Mooij, Marieke K. de , 1943-

         Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising. - New York , 1991.

         xvi, 440 p. : ill. ; 24 cm.

         ISBN 0134718976.
         
         1. Advertising media planning 2. Advertising.I. Keegan, Warren J II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    330922ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    350035ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret
    87979TEShelfPERPUSTAKAAN INTEC(S17)BOOKRAK TERBUKA (OPEN SHELVES)

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