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Promotional culture : advertising, ideology, and symbolic expression / Andrew Wernick

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    HF5821
    .W46 1992
     
    349546 (Shelf),BOK
    Wernick, Andrew

         Promotional culture : advertising, ideology, and symbolic expression. - London. - Newbury Park , 1991,(1992 printing).

         ix, 208 p. : ill. ; 24 cm Theory, culture & society.

         ISBN 0803983913.
         
         1. Imagery (Psychology 2. Advertising - Social aspects 3. Symbolism in advertising 4. Popular culture.I. Title II. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    349546ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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