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The marketing glossary : key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales / Mark N. Clemente

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    HF5415
    .C5414 1992
     
    345994 (Shelf),BOK
    Clemente, Mark N

         The marketing glossary : key terms, concepts, and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales. - New York , 1992.

         vii, 392 p. : ill. ; 24 cm.

         ISBN 081445030X.
         
         1. Marketing - Handbooks, manuals, etc.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    345994ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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