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Preserving the press : how daily newspapers mobilized to keep their readers / Leo Bogart

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    PN4888.R37
    B58 1991
     
    346001 (Shelf),BOK
    Bogart, Leo

         Preserving the press : how daily newspapers mobilized to keep their readers. - New York , 1991.

         xvi, 327 p. [12] p. of plates : ill. ; 24 cm.

         ISBN 0231072627.
         
         1. Newspaper Readership Project 2. Readership surveys - United States 3. American newspapers - Circulation - Research 4. Newspaper reading - Research.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    346001ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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