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Introduction to advertising & promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

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    HF5823
    .B387 1993
     
    347220 (Shelf),BOK
    Belch, George E.

         Introduction to advertising & promotion : an integrated marketing communications perspective. - Homewood, IL , 1993.

         xxxii, [892] p. :ill.(some col.) ; 29 cm.

         ISBN 0256105162.
         
         1. Sales promotion 2. Communication in marketing 3. Advertising.I. Belch, Michael A II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    347220ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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