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MARKETING BY MATRIX : 100 Practical Ways to Improve Your Strategic and Tactical Marketing / Malcolm McDonald AND John W. Leppard

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  • MARC

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    HF5415
    .M227 1992
     
    1002885 (Shelf),BOK
    McDonald, Malcolm

         MARKETING BY MATRIX : 100 Practical Ways to Improve Your Strategic and Tactical Marketing.

         168 pages : illustrations ; 25 cm.
         Includes index.

         ISBN 0750604085
         .-ISBN 9780750604086.
         
         1. Marketing 2. Marketing - Management 3. Strategic planning 4. Decision making.I. Leppard, John W. II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1002885ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKret

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