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THE NEW MARKET LEADERS : Who's Winning and How in the Battle for Customers / Frederik Derk Wiersema

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  • MARC

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    HF5415.5
    .W574 2001
     
    1002771 (Shelf),BOK
    Wiersema, Frederik D.

         THE NEW MARKET LEADERS : Who's Winning and How in the Battle for Customers.

         vii, 262 pages : illustrations ; 24 cm.
         Includes index.

         ISBN 0743204654
         .-ISBN 9780743204651.
         
          1. Customer relations - Longitudinal studies 2. Consumers' preferences - Longitudinal studies 3. Consumers - Longitudinal studies - Attitudes 4. Marketing - Planning.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1002771ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKWKF

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