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Marketing strategy : a decision-focused approach / Orville C Walker

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    HF5415.13
    .W249 2003
     
    1002483 (Shelf),BOK
    Gifted By-DNON (1002483)
    Walker, Orville C

         Marketing strategy : a decision-focused approach. - Boston, Mass , 2003.

         xviii, 365 p. : ill. ; 26 cm.

         ISBN 9780071199070
         .-ISBN 0072466707 (alk.paper)
         .-ISBN 0071151176 (international ed.).
         
         1. Marketing - Management 2. Marketing strategy.I. Walker, Orville C II. Boyd, Harper III. Larreche, Jean Claude IV. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1002483ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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