Cognitive and affective responses to advertising / Patricia Cafferata, Alice M. Tybout
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| | | Cognitive and affective responses to advertising. - Lexington, Mass. , 1989. |
| vii, 414 p. : ill. ; 24 cm. | Edited compilation of papers presented at the Fourth Annual Advertising and Consumer Psychology Conference, held in Chicago, Ill., July 11-12, 1985,sponsored by Division 23 of the American Psychological Association, the Marketing Science ... | ISBN 066914830X. | | 1. Consumer behavior - Congresses - Psychological aspects 2. Advertising - Congresses - Psychological aspects.I. Cafferata, Patricia II. Tybout, Alice M III. American Psychological Association. Division of Consumer psychology IV. Needham Harper Worldwide. V. Conference on Advertising and Consumer Psychology.Chicago, Ill.). VI. Title | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 313953 | Shelf | | PERPUSTAKAAN UNDANG-UNDANG TAR(PUU) | BOOK | ret | 313954 | Withdrawn | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 351954 | Withdrawn | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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