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Cognitive and affective responses to advertising / Patricia Cafferata, Alice M. Tybout

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    HF5823
    .C554 1989
     
    313953 (Shelf),BOK
    Cognitive and affective responses to advertising. - Lexington, Mass. , 1989.

         vii, 414 p. : ill. ; 24 cm.
         Edited compilation of papers presented at the Fourth Annual Advertising and Consumer Psychology Conference, held in Chicago, Ill., July 11-12, 1985,sponsored by Division 23 of the American Psychological Association, the Marketing Science ...

         ISBN 066914830X.
         
         1. Consumer behavior - Congresses - Psychological aspects 2. Advertising - Congresses - Psychological aspects.I. Cafferata, Patricia II. Tybout, Alice M III. American Psychological Association. Division of Consumer psychology IV. Needham Harper Worldwide. V. Conference on Advertising and Consumer Psychology.Chicago, Ill.). VI. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    313953ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret
    313954WithdrawnPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    351954WithdrawnPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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