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Why SMART COMPANIES do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development / Calvin L. Hodock

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  • MARC

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    HF5415.153
    .H62 2007
     
    1002670 (Ready For Circulation),BOK
    Gifted By-DNON (1002670)
    Hodock, Calvin L.

         Why SMART COMPANIES do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development.

         357 pages : illustrations ; 24 cm.
         Includes index.

         ISBN 9781591025689.
         
         1. New Products.I. Title
         Library : UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1002670Ready For CirculationPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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