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Marketing decisions for new and mature products / Robert D. Hisrich, Michael P. Peters

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  • MARC

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    HF5415
    .H5436 1991
     
    335123 (Withdrawn),BOK
    Hisrich, Robert D

         Marketing decisions for new and mature products. - New York , 1991.

         xiv, 516 p. : ill. ; 25 cm Macmillan series in college marketing.

         ISBN 0029465516.
         
         1. New products 2. Product management.I. Peters, Michael P II. Title III. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    335123WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    372432ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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