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Marketing financial products & services : a handbook of consumer and institutional marketing strategies and critical issues / Stephen Kerns, editor

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    HG181
    .M295 1992
     
    335384 (Shelf),BOK
    Marketing financial products & services : a handbook of consumer and institutional marketing strategies and critical issues. - Chicago,I11.. - Tokyo , 1992.

         xi, 338 p. : ill. ; 24 cm.
         Includes index.

         ISBN 091725385X.
         
         1. Financial institutions - United States - Marketing.I. Kerns, Stephen II. Title
         Library : UiTM Shah Alam; UITM Melaka
    Accn No.Item StatusAdd IdLocationSMDItem Category
    335384ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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