Contemporary views on marketing practice / edited by Gary L. Frazier, Jagdish N. Sheth
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| | | Contemporary views on marketing practice. - Lexington, Mass. , 1987. |
| vi, 282 p. : ill. ; 24 cm. | Based on papers presented at the First Stellner Symposium on Theories of Marketing Practice, held at the University of Illinois at Champaign-Urbana, May 23-25, 1985. | ISBN 0669151203. | | 1. Marketing - Congresses.I. Frazier, Gary L II. Sheth, Jagdish N III. Title | | Library : UiTM Shah Alam; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 327404 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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