Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter
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| | | Cases in strategic marketing. - Englewood Cliffs, N.J. , 1993. |
| xxvii, 819 p. : ill. ; 25 cm. | ISBN 0131192310. | | 1. Marketing - Case studies - Decision making 2. Marketing - Case studies - Management.I. Swayne, Linda E II. Ginter, Peter M III. Title | | Library : UiTM Shah Alam; UITM Sarawak |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 343919 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 360219 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 94115MU | Shelf | | PERPUSTAKAAN INTEC(S17) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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