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Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter

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  • MARC

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    HF5415.135
    .C37 1993
     
    343919 (Shelf),BOK
    Cases in strategic marketing. - Englewood Cliffs, N.J. , 1993.

         xxvii, 819 p. : ill. ; 25 cm.

         ISBN 0131192310.
         
         1. Marketing - Case studies - Decision making 2. Marketing - Case studies - Management.I. Swayne, Linda E II. Ginter, Peter M III. Title
         Library : UiTM Shah Alam; UITM Sarawak
    Accn No.Item StatusAdd IdLocationSMDItem Category
    343919ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    360219ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    94115MUShelfPERPUSTAKAAN INTEC(S17)BOOKRAK TERBUKA (OPEN SHELVES)

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