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Creating powerful brands : the strategic route to success in consumer, industrial, and service markets / Leslie de Chernatony and Malcolm H.B. McDonald

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    HD69.B7
    D45 1992
     
    340934 (Shelf),BOK
    de Chernatony, Leslie

         Creating powerful brands : the strategic route to success in consumer, industrial, and service markets. - Oxford , 1992.

         xi, 282 p. : ill. ; 24 cm. The Marketing series.

         ISBN 0750606606 (pbk.).
         
         1. Brand name products - Planning 2. Brand name products - Marketing.I. McDonald, Malcolm H. B.,1938- II. Title III. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    340934ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    364648ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKret

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