Marketing financial services / edited by Christine Ennew, Trevor Watkins, and Mike Wright
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| | | Marketing financial services. - Jordan Hill, Oxford , 1990 (1991printing). |
| xvii, 244 p. : ill. ; 24 cm The Marketing series. | "Published on behalf of the Chartered Institute of Marketing.". | ISBN 0750604131. | | 1. Financial services industry - Great Britain 2. Bank marketing - Great Britain 3. Advertising - Great Britain - Financial services industry.I. Ennew, Christine II. Wright, Mike - 1952- III. Watkins, Trevor IV. Chartered Institute of Marketing. V. Title VI. Series | | Library : UiTM Shah Alam; UITM Kelantan |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 340352 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 347075 | Shelf | | PERPUSTAKAAN UNDANG-UNDANG TAR(PUU) | BOOK | ret |
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