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Marketing financial services / edited by Christine Ennew, Trevor Watkins, and Mike Wright

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  • MARC

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    HG186.G7
    M33 1991
     
    340352 (Shelf),BOK
    Marketing financial services. - Jordan Hill, Oxford , 1990 (1991printing).

         xvii, 244 p. : ill. ; 24 cm The Marketing series.
         "Published on behalf of the Chartered Institute of Marketing.".

         ISBN 0750604131.
         
         1. Financial services industry - Great Britain 2. Bank marketing - Great Britain 3. Advertising - Great Britain - Financial services industry.I. Ennew, Christine II. Wright, Mike - 1952- III. Watkins, Trevor IV. Chartered Institute of Marketing. V. Title VI. Series
         Library : UiTM Shah Alam; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    340352ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    347075ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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