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Advertising Campaign Design : Just the Essentials / Robyn Blakeman

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    HF5837
    .B53 2011
     
    1039211 (Shelf),BOK
    Blakeman, Robyn , 1958-

         Advertising Campaign Design : Just the Essentials.

         viii, 247 pages : illustrations ; 24 cm.
         Advertising and the campaign process -- Research helps define the target and the message -- The role of branding and positioning in a campaign -- Bringing the business of creative to life -- Type: giving the brand a voice -- Copywriting and layout nuances -- Public relations -- Traditional advertising -- Out-of-home -- Direct marketing -- Sales promotion -- Electronic and mobile media -- Guerrilla and other forms of alternative media.

         ISBN 9780765625533
         .-ISBN 9780765625526.
         
         1. Advertising Campaign.I. Title
         Control No. : 28815
         Library : UiTM Shah Alam; UITM Melaka; UITM Perak
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1039211ShelfPERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS)BOOKslr

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