Strategic planning, marketing & public relations, and fund-raising in higher education : perspectives, readings, and annotated bibliography / by Cynthia C. Ryans and William L. Shanklin
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| | | Ryans, Cynthia C. , 1933- |
| Strategic planning, marketing & public relations, and fund-raising in higher education : perspectives, readings, and annotated bibliography. - Metuchen, N.J. , 1986. | xiv, 266 p. ; 23 cm. | Includes indexes. | ISBN 0810818914. | | 1. Universities and colleges - United States - Planning - Business management 2. College students - United States - Recruiting 3. Public relations - United States - Universities and colleges 4. Educational fund raising - United States 5. Strategic planning - United States.I. Shanklin, William L II. Title | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 294683 | Withdrawn | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 344660 | Shelf | | PERPUSTAKAAN UNDANG-UNDANG TAR(PUU) | BOOK | ret |
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