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Promotion management & marketing communications / Terence A. Shimp

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    HF5415.123
    .S54 1993
     
    344132 (Shelf),BOK
    Shimp, Terence A

         Promotion management & marketing communications. - Fort Worth , 1993.

         xxii, 682 p.bill. (some col.) ; 25 cm.

         ISBN 0030974895.
         
         1. Sales promotion 2. Communication in marketing 3. Direct marketing 4. Advertising.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    344132ShelfMEDEC(MED)BOOKRAK TERBUKA (OPEN SHELVES)
    358786WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    511484ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret
    102369MUShelfPERPUSTAKAAN INTEC(S17)BOOKRAK TERBUKA (OPEN SHELVES)

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