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Advertising and marketing communication management / John H. Murphy, Isabella C.M. Cunningham

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  • MARC

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    HF5823
    .M87 1993
     
    344135 (Withdrawn),BOK
    Murphy, John H

         Advertising and marketing communication management. - Forth Worth , 1993.

         xvi, 528 p. : ill. ; 24 cm.

         ISBN 0030510694.
         
         1. Advertising 2. Sales promotion 3. Advertising - United States - Case studies.I. Cunningham, Isabella C. M II. Title
         Library : UiTM Shah Alam; UITM Sarawak; UITM Sabah; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    344135WithdrawnPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    358790ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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