Was there a Pepsi Generation before Pepsi discovered it? / Stanley C. Hollander, Richard Germain ; foreword by Richard S. Tedlow
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| | | Hollander, Stanley C. , 1919- |
| Was there a Pepsi Generation before Pepsi discovered it?. - Chicago, Ill. , 1993. | xiv, 144 p. : ill. ; 24 cm. | ISBN 0844234567. | | 1. Advertising - United States - History 2. Market segmentation - United States - History 3. Youth as consumers - United States - History 4. Marketing - United States - History.I. Germain, Richard II. Title | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 344434 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 361929 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | ret |
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