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Was there a Pepsi Generation before Pepsi discovered it? / Stanley C. Hollander, Richard Germain ; foreword by Richard S. Tedlow

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    HF5415.127
    .H65 1993
     
    344434 (Shelf),BOK
    Hollander, Stanley C. , 1919-

         Was there a Pepsi Generation before Pepsi discovered it?. - Chicago, Ill. , 1993.

         xiv, 144 p. : ill. ; 24 cm.

         ISBN 0844234567.
         
         1. Advertising - United States - History 2. Market segmentation - United States - History 3. Youth as consumers - United States - History 4. Marketing - United States - History.I. Germain, Richard II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    344434ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    361929ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKret

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