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Social responsibility in marketing : a proactive and profitable marketing management strategy / A. Coskun Samli

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    HF5415.13
    .S24 1992
     
    343389 (Shelf),BOK
    Samli, A. Coskun

         Social responsibility in marketing : a proactive and profitable marketing management strategy. - Westport, Conn. , 1992.

         198 p. ; 22 cm.

         ISBN 0899306284.
         
         1. Green marketing - Management 2. Social responsibility of business 3. Marketing - Social aspects 4. Marketing - Management.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    343389ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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