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THE EFFECT OF BRAND PERSONALITY AND BRAND IDENTIFICATION ON CUSTOMER RETENTION : EXAMINING ISLAMIC BANKING SERVICES IN MALAYSIA / HUSNIYATI ALI, 'ISMAH OSMAN, SHARIFAH FAIGAH SYED ALWI

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  • MARC

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    HG3368.A6
    H87 2011
     
    998870 (Shelf),RCH
    Husniyati Ali

         THE EFFECT OF BRAND PERSONALITY AND BRAND IDENTIFICATION ON CUSTOMER RETENTION : EXAMINING ISLAMIC BANKING SERVICES IN MALAYSIA.

         x, 294 pages : llustrations ; 30 cm.
         UiTM Digitzed.
         
         1. Banks and banking - Religious aspects - Islam 2. Advertising - Banks and banking 3. Banks And Banking - Research.I. 'Ismah Osman, II. Sharifah Faigah Syed Alwi, III. Faculty of Business Management. IV. Fakulti Pengurusan Perniagaan. V. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    998870ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)RESEARCH REPORTrch

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