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Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman

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    HF5415.123
    .B53 2007
     
    997903 (Shelf),BOK
    Blakeman, Robyn , 1958-

         Integrated marketing communication : creative strategy from idea to implementation. - Lanham, Md , 2007.

         viii, 267 p. : ill ; 24 cm.

         ISBN 9780742529649 (pbk.)
         .-ISBN 0742529649 (pbk.).
         
         1. Communication in marketing.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    997903ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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