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Services Marketing Management : A Strategic Perspective / Hans Kasper, Piet van Helsdingen, Mark Gabbott

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  • MARC

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    HD9980.5
    .K375 2006
     
    1008422 (Shelf),BOK
    Kasper, Hans

         Services Marketing Management : A Strategic Perspective.

         xvii, 554 pages : illustrations ; 26 cm.
         Subtitle on 1999 ed.: An international perspective.

         ISBN 0470091169
         .-ISBN 9780470091166.
         
          1. Service industries - Management - Marketing 2. Customer services - Marketing - Management.I. Helsdingen, Piet van II. Gabbott, Mark III. Title
         Control No. : 14397
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1008422ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKslr
    1008423ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKOSs

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