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Services Marketing : Integrating Customer Focus Across the Firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende

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    HD9980.5
    .Z45 2018
     
    1010550 (Shelf),BOK
    Zeithaml, Valarie A.

         Services Marketing : Integrating Customer Focus Across the Firm.

         xxviii, 514 pages : illustrations ; 27 cmxxvi, 531 pages : illustrations ; 25 cm.

         ISBN 9780078112102
         .-ISBN 9781266287152
         .-ISBN 1266287159.
         
         1. Customer services 2. Marketing - Marketing 3. Service industries - Marketing.I. Gremler, Dwayne D. II. Bitner, Mary Jo. III. Title
         Control No. : 14253
         Library : UiTM Shah Alam; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1010550ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKslr
    1010551ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKOSs

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