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Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant / W. Chan Kim, Renée Mauborgne

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    HF5415.153
    .K53 2015
     
    1010619 (Shelf),BOK
    Kim, W. Chan

         Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant.

         xxviii, 287 pages : illustrations ; 25 cm.

         ISBN 9781625274496 (hardback).
         
         1. New products 2. Market segmentation.I. Mauborgne, Renée II. Title
         Control No. : 14251
         Library : UiTM Shah Alam; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1010619ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKOSs

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